Selina Yeop Jr Romyda KL & TheSelina

Selina Yeop Jr., Designer – TheSelina

Selina Yeop Jr, the designer of TheSelina and founder of Romyda_KL, gives The Yum List a little insight into her life and fashion.

What do you do and how did you get into the industry?

I am a publicist and have managed my PR company Salina & Assc PR for 20 years. I also sit on the Board of publicly listed TSH Resources Bhd an oil palm plantation company. Five years ago I went into the fashion industry with the launch of Romyda_KL and a couple of years later with the introduction of my handbag label THESELINA. How did I get from PR and corporate work to owning a fashion brand? Let’s just say the universe has its plans for me and it’s always for my highest good.

What’s the best/ worst part of your job?

What I love about my job is particularly in fashion is that my life is one big walk-in wardrobe! There is no worst part at all I just love it warts and all.

Share a fun fact about yourself or brand.

A fun fact about myself is that I love music festivals and am not ashamed to admit succumbing to aesthetics procedures every now and then!

The perfect day off would be…

The perfect day for me would be waking up and meditating for a bit then heading for a nice cup of coffee before working out at the gym.

A day in the life of an entrepreneur is…

… what you choose to make of it so every day. I choose to create what my day will be like, which most of the time is to be productive and happy.

What’s something you’d like customers to know about Romyda_KL?

I would like people to know that Romyda_KL is made for the woman that is very self-confident and doesn’t require validation of what looks good on her. She wears the clothes to please herself first!

What’s your best fashion tip?

My best fashion tip is to trust that if you feel good it doesn’t matter what people say about your outfit because their perception has nothing to do with you.

What’s in store for you in the upcoming months?

I am launching my own range of high fashion accessories under the label of THESELINA to complement the Romyda_KL dresses that my customers are wearing!

Find more interviews like this one with Selina Yeop Jr here and find some of her designs here.


  1. I would agree with her that as long as one feels good in what one wears, that is all that matters.

  2. I love music festivals too… Selina and I can be good friends! HAHAHA

  3. Another interesting interview though different from the usual ones. So true, what does it matter what people say if you feel good in an outfit! Cheers Diane

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